| 000 | 00631nam a2200205ua 4500 | ||
|---|---|---|---|
| 999 |
_c885 _d885 |
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| 003 | PUMLC | ||
| 005 | 20240602094642.0 | ||
| 008 | 001009s xx eng | ||
| 020 | _a0132613638 | ||
| 040 | _dPUMLC | ||
| 082 |
_222 _a658.8 _bK87 |
||
| 100 | 1 |
_aKotler, Philip. _9600 |
|
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation and control / _cPhilip Kotler. |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall International, _cc1997. |
||
| 300 | _axl, 789 p. | ||
| 526 | _aRecommended text : BA432 (Business Studies) | ||
| 650 | 0 |
_aMarketing _xManagement. _9579 |
|
| 942 |
_2ddc _cBK |
||