| 000 | 00795nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c883 _d883 |
||
| 003 | OSt | ||
| 005 | 20240602094642.0 | ||
| 008 | 150923s19uu xx 00 eng d | ||
| 020 | _a0133084043 | ||
| 040 |
_cDLC _dPTMLC |
||
| 082 |
_222 _a658.8 _bK87 |
||
| 100 | 1 | 0 |
_aKotler, Philip. _9600 |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston : _bPearson Education, _c2014. |
||
| 300 |
_axxii, 695 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aRecommended text: BA231, BA484 (Business Studies). | ||
| 650 | 4 |
_aMarketing. _9601 |
|
| 650 |
_aMarketing _xManagement. _9579 |
||
| 700 | 1 | 0 |
_aArmstrong, Gary. _9602 |
| 856 | 4 | _uhttp://www.pearsonhighered.com | |
| 942 |
_2ddc _c2HRSR _09 |
||