| 000 | 00680nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c84812 _d84812 |
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| 003 | PUMLC | ||
| 005 | 20240602104031.0 | ||
| 008 | 190624b ||||| |||| 00| 0 eng d | ||
| 020 | _a0471838993 | ||
| 040 | _dPUMLC | ||
| 082 |
_222 _a658.8 _bD151 |
||
| 100 |
_aDairymple, Douglas J. _93776 |
||
| 245 |
_aMarketing management : _bstrategy and cases / _cDouglas J. Dairymple. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, _c1986. |
||
| 300 |
_axiii, 925 p. : _bill. ; _c24 cm. |
||
| 504 | _aincludes bibliographical references & index. | ||
| 650 |
_aMarketing _xManagement. _9579 |
||
| 650 |
_aMarketing _xManagement _xCase studies. _93745 |
||
| 942 |
_2ddc _cBK |
||