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111 _aConsumer Behavior Symposium (1964 : Stanford).
245 1 0 _aOn knowing the consumer /
_cedited by Joseph W. Newman.
260 0 _aNew York :
_bWiley,
_c[c1966].
300 _aviii, 247 p. :
_cill.
440 0 _aThe Wiley marketing series
500 _aPlanned and conducted by the Stanford University Graduate School of Business.
650 4 _aConsumers
_zUnited States.
700 1 _aNewman, Joseph W.
942 _2ddc
999 _c83550
_d83550