| 000 | 00561nam a2200145 a 4500 | ||
|---|---|---|---|
| 005 | 20240602103912.0 | ||
| 008 | 060127s19uu xx 00 eng d | ||
| 100 | 1 | _aMessner, Fredrick R. | |
| 245 | 1 | 0 |
_aIndustrial advertising : _bplanning, creating, evaluating and merchandising it more effectively / _c[by] Fredrick R. Messner ; with a preface by Marion Harper. |
| 260 |
_aNew York : _bMcGraw-Hill, _c[c1963]. |
||
| 300 |
_axxii, 314 p. : _cill. |
||
| 440 | 0 | _aMcGraw-hill series in marketing and advertising | |
| 650 | 4 | _aAdvertising, Industrial. | |
| 942 | _2ddc | ||
| 999 |
_c82527 _d82527 |
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