| 000 | 00661pam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 00174440 | ||
| 005 | 20240602103900.0 | ||
| 008 | 950523s1996 ilua b 001 0 eng | ||
| 020 | _a0256139040 | ||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a4th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_axxvii, 738 p. : _bill. (some col.). |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 700 | 1 |
_aPeter, J. Paul. _tConsumer behavior. |
|
| 942 | _2ddc | ||
| 999 |
_c82221 _d82221 |
||