000			00628nam a2200193 a 4500
001			00229210
003			PWmBRO
005			20240602103818.0
008			941027c1964 xxua b 00eng
100	1	0	_aHepner, Harry Walker.
245	1	0	_aAdvertising : _bcreative communication with consumers / _cHarry Walker Hepner.
250			_a4th ed., rev. of Modern advertising : practices and principles, 3rd ed.
260			_aNew York : _bMcGraw-Hill, _cc1964.
300			_aviii, 692 p. : _bill.
650		0	_aPublic relations.
650		0	_aAdvertising.
740	0	1	_aModern advertising : Practices and principles.
942			_2ddc
999			_c81216 _d81216