000 00499nam a2200193 4500
001 00236594
003 PWmBRO
005 20240602103810.0
008 941117s1994 enka b 00110 eng
020 _a0712108564 (pbk)
100 1 _aJefkins, Frank William
245 1 0 _aAdvertising /
_cFrank Jefkins.
250 _a3rd ed.
260 0 _aLondon :
_bPitman,
_c1994.
300 _avii, 374 p. :
_bill.
490 4 _aThe M & E handbook series,
_x0265-8828
650 0 _aAdvertising.
942 _2ddc
999 _c81012
_d81012