000 00529nam a2200181 a 4500
001 00048380
003 PWmBRO
005 20240602103424.0
008 940621s1993 ohua b 00110 eng
020 _a0538809183
100 1 _aNylen, David W.
245 1 0 _aAdvertising :
_bplanning, implementation, & control /
_cDavid W. Nylen.
250 _a4th ed.
260 _aCincinnati, Ohio :
_bCollege Division, South-Western Pub.,
_cc1993.
300 _axiii, 754 p. :
_bill. (some col.)
650 0 _aAdvertising.
942 _2ddc
_01
999 _c75536
_d75536