| 000 | 00755nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00048216 | ||
| 003 | PWmBRO | ||
| 005 | 20240602103423.0 | ||
| 008 | 940620s1991 iluaf b 00110 eng | ||
| 020 | _a0256082049 | ||
| 100 | 1 | 0 | _aEngel, James F. |
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a7th ed. | ||
| 260 | 0 |
_aHomewood, IL : _bIrwin, _cc1991. |
|
| 300 |
_axxv, 753 p., [12] p. of plates : _bill. (some col.) |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | 0 | _aWarshaw, Martin R. |
| 700 | 1 | 0 |
_aKinnear, Thomas C., _d1943- |
| 942 | _2ddc | ||
| 999 |
_c75521 _d75521 |
||