| 000 | 00647nam a2200205 8 4500 | ||
|---|---|---|---|
| 001 | 00135097 | ||
| 005 | 20240602103230.0 | ||
| 008 | 970213s1996 mau b 001 0 eng | ||
| 020 | _a1557865531 | ||
| 100 | 1 | _aWoodruff, Robert B. | |
| 245 | 1 | 0 |
_aKnow your customer : _bnew approaches to customer value and satisfaction / _cBob Woodruff, Sarah Gardial. |
| 260 |
_aCambridge, Mass. : _bBlackwell Business, _c1996. |
||
| 300 | _axvii, 338 p. | ||
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aConsumer satisfaction. | |
| 650 | 0 | _aQuality of products. | |
| 700 | 1 |
_aGardial, Sarah, _d1957- |
|
| 942 | _2ddc | ||
| 999 |
_c72400 _d72400 |
||