000			00774cam a2200241 a 4500
001			00126055
003			PWmBRO
005			20240602103155.0
008			930825s1993 at a b 001 0 eng
010			_a93196736
020			_a1863733582
040			_aPWmBRO
082	0	0	_a659.1/01/9 _220
100	1		_aSutherland, Max.
245	1	0	_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cMax Sutherland.
260			_aSt. Leonards, NSW : _bAllen & Unwin, _c1993.
300			_axvii, 246 p. : _bill.
440		4	_aThe Allen & Unwin business and management series.
504			_aIncludes bibliographical references (p. 229-235) and index.
650		0	_aConsumer behavior.
650		0	_aAdvertising _xPsychological aspects.
942			_2ddc
999			_c71440 _d71440