000 | 00641nam a2200229 4500 | ||
---|---|---|---|
001 | 00121150 | ||
003 | PWmBRO | ||
005 | 20240602103145.0 | ||
008 | 960802s1995 nyua b 001 0 eng | ||
020 | _a0070068798 | ||
082 | 0 | 0 | _a658.8/B783 |
100 | 1 | _aBov�ee, Courtland L. | |
245 | 1 | 0 |
_aMarketing / _cCourtland L. Bov�ee, Michael J. Houston, John V. Thill. |
250 | _a2nd ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc1995. |
||
300 |
_axxiv, 721, [748] p. : _bcol. ill. |
||
440 | 0 | _aMcGraw-Hill series in marketing | |
650 | 0 | _aMarketing. | |
700 | 1 | 0 | _aHouston, Michael J. |
700 | 1 | 0 | _aThill, John V. |
942 | _2ddc | ||
999 |
_c71230 _d71230 |