000 00641nam a2200229 4500
001 00121150
003 PWmBRO
005 20240602103145.0
008 960802s1995 nyua b 001 0 eng
020 _a0070068798
082 0 0 _a658.8/B783
100 1 _aBov�ee, Courtland L.
245 1 0 _aMarketing /
_cCourtland L. Bov�ee, Michael J. Houston, John V. Thill.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1995.
300 _axxiv, 721, [748] p. :
_bcol. ill.
440 0 _aMcGraw-Hill series in marketing
650 0 _aMarketing.
700 1 0 _aHouston, Michael J.
700 1 0 _aThill, John V.
942 _2ddc
999 _c71230
_d71230