000 00868nam a22002171 4500
001 00459100
003 PWmBRO
005 20240602102857.0
008 950520s1968 nyua b 10000 eng
245 0 0 _aApplications of the sciences in marketing management /
_cEdited by Frank M. Bass, Charles W. King, Edgar A. Pessemier.
260 0 _aNew York :
_bWiley,
_c1968.
300 _axiv, 456 p. :
_bill.
500 _a"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
650 0 _aMarketing
_xManagement
_xMathematical models.
650 0 _aConsumer behavior
_xMathematical models.
700 1 0 _aBass, Frank Myron.
700 1 0 _aKing, Charles W..
700 1 0 _aPessemier, Edgar A..
710 2 0 _aKrannert Graduate School of Industrial Administration.
942 _2ddc
999 _c66545
_d66545