000 | 00581nam a2200193 a 4500 | ||
---|---|---|---|
001 | 00458929 | ||
005 | 20240602102842.0 | ||
008 | 841127s1984 njua a o0011 eng l | ||
020 | 0 | 0 | _a0135579279. |
035 | 0 | 0 | _a217698060 |
100 | 1 | 0 | _aKotler, Philip. |
245 | 1 | 0 |
_aMarketing management : _banalysis, planning, and control / _cPhilip Kotler. |
250 | 0 | 0 | _a5th ed. |
260 | 0 | 0 |
_aEnglewood Cliffs, N.J : _bPrentice-Hall, _cc1984. |
300 | 0 | 0 |
_axxi, 792 p. : _bill. ; _c23 cm. |
440 | 0 | 4 | _aThe Prentice-Hall series in marketing |
650 | 0 | 0 |
_aMarketing _xManagement. |
942 | _2ddc | ||
999 |
_c66115 _d66115 |