000			00606amu a2200193a 4500
001			00158984
003			PWmBRO
005			20240602102814.0
008			980130n enkxx eng n
100	1		_aWills, Gordon.
245	1	0	_aHow bad are your marketing communications / _cby Gordon Wills.
260			_aBradford, England : _bMCB Books.
300			_a32 p.
500			_aThe monograph is empirically based on the Cranfield Programme's findings from 1972-1976.
650		0	_aCommunication in marketing.
650		0	_aBusiness communication.
740	2	0	_aMarketing communication.
942			_2ddc
999			_c65313 _d65313