000 00593cam a2200193 4500
001 00012483
003 PWmBRO
005 20240602102758.0
008 940314s1993 njua b 00110 eng
020 _a0135553504
100 1 _aMalhotra, Naresh K.
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_c1993.
300 _axxxv, 857 p. :
_bill.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
650 0 _aMarketing research
_xMethodology.
942 _2ddc
999 _c64867
_d64867