000			00616nam a2200193 4500
001			00020133
003			PWmBRO
005			20240602102753.0
008			940302c1992 xxuaf b 00110 eng
020			_a0130162051
100	1	0	_aWells, William.
245	1	0	_aAdvertising : _bprinciples and practice / _cWilliam Wells, John Burnett [and] Sandra Moriarty.
250			_a2nd ed.
260	0		_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c1992.
300			_avxv, 692 p., [40 p. of appendices] : _bill. (some col.)
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
942			_2ddc
999			_c64752 _d64752