| 000 | 00613nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20240602102455.0 | ||
| 008 | 170602s19uu xx 00 eng d | ||
| 020 | _a0471353922 | ||
| 100 | 1 | 0 | _aDalrymple, Douglas J. |
| 245 | 1 | 0 |
_aBasic marketing management / _cDouglas J. Darymple, Leonard J. Parsons. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aNew York : _bJohn Wiley, _c2000. |
|
| 300 |
_axiii, 341 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | 0 | _aParsons, Leonard J. |
| 856 | 4 | _uhttp://www.wiley.com/college | |
| 942 |
_2ddc _05 |
||
| 999 |
_c59855 _d59855 |
||