000			00701nam a2200253u 4500
001			00796638
003			PWmBRO
005			20240602101639.0
008			860506s1987 nyua b 00110 eng
020			_a0195040864 (alk. paper)
020			_a0195040872 (pbk. : alk. paper)
082	0		_a658.8/342�19
090			_b658.83/42/O82w
100	1	0	_aO'Shaughnessy, John.
245	1	0	_aWhy people buy / _cJohn O'Shaughnessy.
260	0		_aNew York : _bOxford University Press, _c1987.
300			_avi, 195 p. : _bill.
650		0	_aConsumers.
650		0	_aMotivation research (Marketing)
650		0	_aPurchasing.
942			_2ddc
994	0	1	_aT1001 065 642
999			_c45952 _d45952