000			00714nam a2200241u 4500
001			00748587
003			PWmBRO
005			20240602101505.0
008			860417s1986 ilua 00110 eng
020			_a0870949136
050	0		_aHF5438.5 _b.F66 1986
082	0		_a658.8/2�19
090	0	0	_b658.82/F688f
100	1	0	_aFoote, Cameron S.
245	1	4	_aThe fourth medium : _bhow to use promotional literature to increase sales and profits / _cCameron S. Foote.
260	0		_aHomewood, Ill. : _bDow Jones-Irwin, _cc1986.
300			_axxix, 226 p. : _bill.
650		0	_aSales promotion.
650		0	_aBusiness literature.
650		0	_aCommunication in marketing.
942			_2ddc
994	0	1	_aT1001 062 012
999			_c43388 _d43388