| 000 | 00876nam a2200277 4500 | ||
|---|---|---|---|
| 001 | 00535699 | ||
| 003 | PWmBRO | ||
| 005 | 20240602100718.0 | ||
| 008 | 860317s1984 enka a o0011 eng u | ||
| 082 | 0 | 0 |
_a658.8 _z19 |
| 090 | 0 | 0 | _b658.8/W744f/1984 |
| 100 | 1 | 0 | _aWilmshurst, John |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing _cJohn Wilmshurst |
| 250 | 0 | 0 | _a2nd ed |
| 260 | 0 | 0 |
_aLondon _bHeinemann on behalf of the Institute of Marketing and the CAM Foundation _c1984 |
| 300 | 0 | 0 |
_avii, 239 p. _bill. _c23cm |
| 503 | 0 | 0 | _aPrevious ed.: 1978 |
| 595 | 0 | 0 |
_a0434923311 _bpbk |
| 650 | 0 | 0 | _aMarketing |
| 710 | 2 | 0 | _aInstitute of Marketing |
| 710 | 2 | 0 | _aCAM Foundation. |
| 942 | _2ddc | ||
| 910 | 2 | 0 |
_aCommunication Advertising and Marketing Education Foundation _xSee _aCAM Foundation |
| 994 | _a001042643 86224 0001 | ||
| 999 |
_c30275 _d30275 |
||