| 000 | 00620nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 00524085 | ||
| 003 | PWmBRO | ||
| 005 | 20240602100706.0 | ||
| 008 | 851026s1978 ilua a o0011 eng l | ||
| 069 | 0 | 0 | _a225293060 |
| 082 | 0 | 0 | _a658.8 |
| 090 | 0 | 0 | _b658.8/M123b/1978 |
| 100 | 1 | 0 | _aMcCarthy, E. Jerome. |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. |
| 250 | 0 | 0 | _a6th ed. |
| 260 | 0 | 0 |
_aHomewood, Ill: _bR. D. Irwin, _c1978. |
| 300 | 0 | 0 |
_axix, 767 p. : _bill ; _c24 cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and indexes. |
| 650 | 0 | 0 |
_aMarketing _xManagement. |
| 942 | _2ddc | ||
| 999 |
_c29934 _d29934 |
||