| 000 | 00861nam a2200253 4500 | ||
|---|---|---|---|
| 001 | 00499056 | ||
| 003 | PWmBRO | ||
| 005 | 20240602100435.0 | ||
| 008 | 850731s1984 enka o0011 eng u | ||
| 082 | 0 | 0 |
_a658.8 _b02 _z19 |
| 090 | 0 | 0 | _b658.802/M135m |
| 100 | 1 | 0 | _aMcDonald, Malcolm. |
| 245 | 1 | 0 |
_aMarketing plans _bhow to prepare them, how to use them _cMalcolm H.B. McDonald |
| 260 | 0 | 0 |
_aLondon _bPublished on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann _c1984 |
| 300 | 0 | 0 |
_aviii, 216 p. _bill. _c24cm |
| 595 | 0 | 0 | _a0434912301 |
| 650 | 0 | 0 |
_aMarketing _xManagement |
| 710 | 2 | 0 | _aInstitute of Marketing |
| 710 | 2 | 0 | _aCAM Foundation. |
| 942 | _2ddc | ||
| 910 | 2 | 0 |
_aCommunication Advertising and Marketing Education Foundation _xSee _aCAM Foundation |
| 994 | _a001035674 86014 0000 | ||
| 999 |
_c25616 _d25616 |
||