000 00634nam a2200205ua 4500
001 00184861
003 PWmBRO
005 20240602100245.0
008 980930s xx eng
245 0 0 _aMarketing planning and strategy.
260 _aCambridge, Mass. :
_bHarvard College,
_c1960-1976.
300 _a7 vols.
440 0 _aHarvard Business Review reprint series ;
_vnos. 4.011-4.017
500 _aCover: Reprints of selected articles - Marketing planning and strategy.
500 _aParts I to VII.
650 0 _aStrategic planning.
650 0 _aMarketing.
740 0 1 _aHarvard Business Review.
942 _2ddc
999 _c22558
_d22558