| 000 | 00726nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 00399043 | ||
| 003 | PWmBRO | ||
| 005 | 20240602095816.0 | ||
| 008 | 831121s1982 njua a c0011 eng l | ||
| 082 | 0 | 0 | _a659.1 |
| 090 | 0 | 0 | _b659.1/A111a/1982 |
| 100 | 1 | 0 | _aAaker, David A. |
| 245 | 1 | 0 |
_aAdvertising management _cDavid A. Aaker, John G. Myers |
| 250 | 0 | 0 | _a2d ed. |
| 260 | 0 | 0 |
_aEnglewood Cliffs, N.J _bPrentice-Hall _cc1982 |
| 300 | 0 | 0 |
_axiii, 560 p. _bill. _c24 cm. |
| 490 | 0 | 0 | _aPrentice-Hall international series in management |
| 595 | 0 | 0 | _a0130160067 |
| 650 | 0 | 0 |
_aAdvertising _xManagement |
| 700 | 1 | 0 | _aMyers, John G. |
| 942 | _2ddc | ||
| 994 | _a001019282 84121 0001 | ||
| 999 |
_c14985 _d14985 |
||