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1.
Consumer research for management decisions Melvin Prince, with the collaboration of Irene A. Silbert by Series: Ronald series on marketing management
Material type: Text Text; Format: print
Publication details: New York Wiley c1982
Availability: Items available for loan: Matheson Library (1)Call number: 658.834 P956c.

2.
Field sales management Frederick E. Webster, Jr by Series: Ronald series on marketing management
Material type: Text Text; Format: print
Publication details: New York Wiley c1983
Availability: Items available for loan: Matheson Library (1)Call number: 658.81 W379f.

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