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1.
Marketing : concepts and strategies / [by] William M. Pride [and] O.C. Ferrell. by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin, c1997
Availability: Items available for loan: Matheson Library (2)Call number: 658.8 P947, ...

2.
Marketing contemporary dimensions [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell by
Material type: Text Text; Format: print
Publication details: Boston Houghton Mifflin c1977
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M345.

3.
Marketing basic concepts and decisions William M. Pride, O.C. Ferrell by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston Houghton Mifflin c1983
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 P947m 1983.

4.
Marketing cases / [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1985
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M345 1985.

5.
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1985
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 P947m.

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