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1.
Handbook of marketing planning by M.H.B. McDonald by
Material type: Text Text; Format: print
Publication details: Bradford MCB Publications c1980
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M135h.

2.
Marketing plans how to prepare them, how to use them Malcolm H.B. McDonald by
Material type: Text Text; Format: print
Publication details: London Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann 1984
Availability: Items available for loan: Matheson Library (1)Call number: 658.802 M135m.

3.
Marketing plans: a pictorial guide / Malcolm H. B. McDonald and Peter Morris. by
Material type: Text Text; Format: print
Publication details: London : Heinemann, 1987
Availability: Items available for loan: Matheson Library (2)Call number: 658.802 M135m, ...

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