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Advertising, management, and society : a business point of view / Francesco M. Nicosia.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 1974.Description: xx, 386 p. : illISBN:
  • 0070465282
Subject(s):
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Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library Main Collection Main Collection 659.10973 N661 (Browse shelf(Opens below)) 127 112208
Books Books Matheson Library Main Collection Main Collection 659.10973 N661 (Browse shelf(Opens below)) 127 098775

A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.

Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.

Bibliography: p. 371-377.

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