Matheson Library
Empowering Knowledge, Inspiring Discovery
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Marketing management / David Loudon, Robert Stevens, Bruce Wrenn. by Series: Best business books
Material type: Text Text; Format: print
Publication details: New York : Hawthorn Press, c2005
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Availability: Items available for loan: Matheson Library (1)Call number: 658.8 L886.

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2.
Marketing planning guide / Robert E. Stevens, David L. Lo udon, William E. Warren. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Haworth Press, c1990
Availability: Items available for loan: Matheson Library (1)Call number: 658.802 S845m.

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3.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Series: McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1988
Availability: Items available for loan: Matheson Library (1)Call number: 658.834 L886.

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