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Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television / edited by Susan Tyler Eastman, Robert A. Klein.

Contributor(s):

Series: Wadsworth series in mass communicationPublication details: Belmont, Calif. : Wadsworth, c1982.Description: xi, 355 p. : ill. ; 23 cmISBN:

053401156X :

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	384.5540688 S898 (Browse shelf(Opens below))	Available		080381

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