Matheson Library
Empowering Knowledge, Inspiring Discovery
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1.
Essentials of statistics in marketing [by] C.S. Greensted, A.K.S. Jardine, J.D. Macfarlane by
Edition: 2nd ed
Material type: Text Text; Format: print
Publication details: London Heinemann [for] the Institute of Marketing and the CAM Foundation 1978
Availability: Items available for loan: Matheson Library (1)Call number: 519.5024658 G815e 1978.

2.
Case studies in international marketing edited by Peter Doyle and Norman A. Hart by
Material type: Text Text; Format: print
Publication details: London Heinemann published on behalf of the CAM Foundation and the Institute of Marketing 1982
Availability: Items available for loan: Matheson Library (1)Call number: 658.848 C337.

3.
Marketing plans how to prepare them, how to use them Malcolm H.B. McDonald by
Material type: Text Text; Format: print
Publication details: London Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann 1984
Availability: Items available for loan: Matheson Library (1)Call number: 658.802 M135m.

4.
The fundamentals and practice of marketing John Wilmshurst by
Edition: 2nd ed
Material type: Text Text; Format: print
Publication details: London Heinemann on behalf of the Institute of Marketing and the CAM Foundation 1984
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 W744.

5.
Marketing communications / Colin J. Coulson-Thomas. by
Material type: Text Text; Format: print
Publication details: London : Heinemann on behalf of the Institute of Marketing, 1983
Availability: Items available for loan: Matheson Library (2)Call number: 658.8 C855m, ...

6.
The fundamentals of advertising John Wilmshurst by
Material type: Text Text; Format: print
Publication details: London Published on behalf of the Institute of Marketing and the CAM Foundation 1985
Availability: Items available for loan: Matheson Library (1)Call number: 659.1 W744f.

7.
Economics : and introduction for students of business and marketing / by Frank Livesey. by
Edition: [2nd ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann on behalf of the Institute of Marketing, c1986
Availability: Items available for loan: Matheson Library (1)Call number: 330 L785e 1986.

8.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. by Series: Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992
Availability: Not available: Matheson Library: Lost (1).

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