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1.
Marketing communications: decision making as a process of interaction between buyer and seller /Edgar Crane. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New York : Wiley, 1972
Availability: Items available for loan: Matheson Library (1)Call number: 659.1019 C891m 1972.

2.
Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane. by Series: Wiley marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1965
Availability: Not available: Matheson Library: Lost (1).

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