Matheson Library
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1.
Strategic market decisions a reader edited by Keith K. Cox, Vern J. McGinnis by
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N.J Prentice-Hall c1982
Availability: Items available for loan: Matheson Library (1)Call number: 658.802 S898.

2.
Marketing classics a selection of influential articles [compiled by] Ben M. Enis, Keith K. Cox by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Boston Allyn and Bacon 1985
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M345 1985.

3.
Readings in marketing management / Edited by Philip Kotler, Keith K. Cox. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1972
Availability: Not available: Matheson Library: Lost (1).

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