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1.
Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston Allyn and Bacon c1984
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 K39s 1984.

2.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. by
Edition: 2nd ed.
Publication details: Boston, MA : Irwin, 1989
Availability: Items available for loan: Matheson Library (2)Call number: 658.8 B513m 19, ...

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