Anderson, Patricia M. <br/><br/>
Marketing communications / 
Patricia M. Anderson, Leonard G. Rubin. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  c1986. 
 - xiii, 450 p. :  ill. 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659  / A548