TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 8178085860
PY  - 2002///
CY  - Delhi
PB  - Pearson Education (Singapore)
KW  - Marketing
KW  - Management
KW  - Export marketing
KW  - International business enterprises
KW  - International trade
ER  -