TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
AU  - Peter,J.Paul
TI  - Consumer behavior and marketing strategy
SN  - 0256139040
U1  - 658.8342 22
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
ER  -