Arnould, Eric. <br/><br/>
Consumers / 
[by] Eric Arnould, Linda Price [and] George Zinkhan. 
 - 1st ed. 
 - Boston :  McGraw-Hill,  2002. 
 - xviii, 750 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256133603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / A765