Tellis, Gerard J. <br/><br/>
Advertising and sales promotion strategy / 
Gerard J. Tallis. 
 - Reading, MA :  Addison Wesley,  c1998. 
 - xvii, 483 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0321014111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.82  / T276