TY  - BOOK
AU  - Quelch,John A.
TI  - Sales promotion management
SN  - 0137881185
U1  - 658.82 22
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Sales management
KW  - Case studies
KW  - Sales promotion
ER  -