Quelch, John A. <br/><br/>
Sales promotion management / 
John A. Quelch. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1989. 
 - xi, 350 p. :  ill. 
 - The Prentice Hall series in marketing. .
<br/><br/><label>ISBN: </label>0137881185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management--Case studies.<br/>Sales promotion--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.82  / Q3s