TY  - BOOK
AU  - Stanton,William J.
AU  - Miller,Kenneth E.
AU  - Layton,Roger A.
TI  - Fundamentals of marketing
SN  - 0074701177 (pbk.)
U1  - 658.8 22
PY  - 1994///]
CY  - Sydney
PB  - McGraw-Hill Book
KW  - Marketing
KW  - Case studies
ER  -