TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780132102926
U1  - 658.8 22
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references & index; Recomended text: BA 431 (Business Studies)
UR  - http://www.pearsonhighered.com
ER  -