Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th ed. 
 - Boston :  Prentice Hall,  2012. 
 - xxii, 657 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references & index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780132102926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87