TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0133084043
U1  - 658.8 22
PY  - 2014///
CY  - Boston
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Recommended text: BA231, BA484 (Business Studies)
UR  - http://www.pearsonhighered.com
ER  -