Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 15th ed. 
 - Boston :  Pearson Education,  2014. 
 - xxii, 695 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0133084043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87