TY  - BOOK
AU  - Donovan,Rob
AU  - Henley,Nadine
TI  - Social marketing: principles and practice 
SN  - 0957861753 
U1  - 658.8  21
PY  - 2003///
CY  - Melbourne
PB  - IP Communications Pty Ltd
KW  - Social marketing
KW  - Marketing
N1  - Includes index; Bibliography : p. 369-406
ER  -