Cutlip, Scott M. <br/><br/>
Effective public relations / 
Scott M. Cutlip, Allen H. Center, Glen M. Broom. 
 - International 8th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1999. 
 - xx, 588 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130254452 [pbk]